Peter Waldmann - General Manager

My career started in the 1980’s, where I worked for one of the first health food retail chains in the nation, Mrs. Gooch’s. Since that time, I have enjoyed over 30 years of professional experience in the Natural Foods industry. I worked for several well-known retailers including; Whole Foods Market, Wild Oats Markets, Green’s Natural Foods and most recently PCC Community Markets. During my tenures I have held numerous positions, ranging from bagger to Chief Executive Officer. To date, I have opened over 20 retail grocery locations in 15 different states.

I have come to learn that business is among the most powerful entities in society. We have the substantial responsibility to use that influence to advance the wider common good.

I am honored to lead the Food Shed’s mission to create a local food cooperative that promotes a healthy, ethical and resilient community. In 2022, when the store opens, Woodstock and the surrounding communities will cross over a key milestone toward a self-sustained healthy environment.

I am passionate about democratizing community food access and control, supporting local vendors and ultimately bringing affordable, healthy, natural foods and products to the community. I plan on listening carefully to all our shareholders, staff and customers. Translating their feedback into a self-perpetuating and self-fulfilling grocery store experience.

We will navigate a course focused on the big picture of envisioning how food cooperatives are different than regular grocery stores. Using an operating system called Policy Governance, we will hold ourselves accountable to a triple net bottom line of social, environmental and financial responsibility. We will stand up for justice, equity, diversity, and inclusion.

I am very lucky to have been married to my wife Amy for 27 incredible years. I have two amazing sons, Evan and Adam, both recent graduates from CU in Boulder. I believe that real leadership starts at home. My hobbies include; reading, food, and working out.

I am excited to join the Food Shed and look forward to connecting!